Solvation

Inaugural Post

If you knew me way back in 1998, you might recall I was talking about the evolution in the relationship between an organization and its customers, moving beyond Frequency Programs and building upon the proto-online communities that had recently emerged.  I called this "Cohesion Marketing."

As the world turned, Community became part of the zeitgeist, and technology evolved several times over.

Now moving beyond the question of "What is a community?" it's become time to ask, "What are a community's assets*, and how do we build, use, and store them?"

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* For valuation of assets, please see Full Spectrum Accounting

Inaugural Post

If you knew me way back in 1998, you might recall I was talking about the evolution in the relationship between an organization and its customers, moving beyond Frequency Programs and building upon the proto-online communities that had recently emerged.  I called this "Cohesion Marketing."

As the world turned, Community became part of the zeitgeist, and technology evolved several times over.

Now moving beyond the question of "What is a community?" it's become time to ask, "What are a community's assets*, and how do we build, use, and store them?"

---
* For valuation of assets, please see Full Spectrum Accounting

Scientists as Heros

Wants some good holiday news?  How about this:
Scientists discover how cancer spreads

Disease sends bone marrow cells to prepare new tumor sites, study finds

Social Rules vs. Censorship?

www.commonsensemedia.org is a great site, but it's done what it said it wouldn't:  get politically involved.  I'm torn, because I agree with what they're saying, but I don't like the way they're saying it: turning it into a bit of fearmongering by comparing playing violent video games with smoking risk.
 

Employee Training

A shocking thing has happened:  I'm late enough to the intangible asset valuation party that it's in the mainstream!  (Well, it's not quite right in the mainstream, but it *is* being discussed in Forbes.)