I was driving along, thinking about the proverb, "A bird in the hand is worth two in the bush." I thought: yeah, except when evidently "A bird in the bush is worth any number of birds already in hand." I thought, "The elusiveness of those uncaptured birds is so mind-numbingly intriguing...."
I thought, "Some sort of compulsion about pursuing what's intangible."
I thought, "Hey! Wait a second! For some people, "the intangible" is synonymous with "stupid distractions that could derail your life!"
So. It's time to rebrand.
No longer "intangible assets." Now, it's "Seminal Assets" - those assets without which future assets can't be made.
- Social assets (that accumulate into "capital," that's where "social capital" is from). Examples are relationships, processes, and trust.
- Intellectual assets (pre-IP), such as knowledge, cleverness, skills.
- Natural assets, such as physical health and the ability for the planet to support its ecosystem.
And two components introduced here:
- Spiritual assets, such as emotional health, love, connection, empathy, and creative spark.
- Comparative assets, which represents those assets that exist only when taking a comparison: e.g. superior physical power (used for moving a toddler away from the fireplace as well as picking a fight; without the comparison, it's the natural capital of health.)
A couple notes about the last two:
Without the concept of "Spiritual Assets," we can't explicitly include aspects of spirituality or religion in the discussion of things that people find of value.
Without the term "comparative asset," we can't talk logically and objectively about the instinctive need to "stand at the top of the hill."